Pages and marketing
About, contact and FAQ pages, page layouts, the password page, popups, email signups and the wishlist.
Articles
- Create an About pageThe about page template, the sections it comes with in each style, and how to fill them with your own story.
- Create a contact pageThe contact page template, the fields of its form, what can sit beside the form, and where the messages go.
- Create an FAQ pageThe faq page template, its sample questions, the four question styles, and the support card under the answers.
- Create a page with its own layoutA new page template made in the editor, with its own sections, for one page or a few pages.
- Set up your password pageThe page visitors see while your store is private, with your logo, a message, a password field and an optional photo.
- Add a popupThe Popup section in the Overlays group, when it opens on its own, who sees it, and what it can hold.
- Open a popup from a button or linkThe popup link that opens a popup when customers click a button, a menu item or a link in text.
- Collect email signupsThe Newsletter form block, the places it can go, and where the email addresses it collects end up.
- Let customers save products to a wishlistThe heart button on product pages, the Wishlist drawer that lists saved products, and where the list is kept.

Build the pages around your products and the tools that bring customers back. A page gets its own layout from a template you create in the editor. Popups, email signup forms and the wishlist work across your store, and each email signup is saved as a customer in your Shopify admin.